Founder Stories

At the heart of Refinedwigs is the vision and passion of our founder, Ginny, a lifelong enthusiast of beauty and empowering women to feel confident and radiant. From a young age, Ginny was captivated by makeup and the transformative power of beauty, sparking a journey that would lead her to redefine the wig industry.

In 2009, shortly after graduating from university, Ginny founded her own brands, Ginnylacewigs and Beautylacewigs. Over more than a decade of dedication and hard work, she honed her expertise in every aspect of the industry—from research and development to design and production. Her deep understanding of the market and her clients’ pain points gave her a unique perspective on what truly matters to consumers.

The challenges of the global pandemic revealed significant shifts in the wig market. Recognizing this, Ginny undertook extensive research, traveling across Europe, Australia, and the United States. She participated in numerous wig industry trade shows and gained invaluable insights into the evolving needs of consumers.

Ginny observed a gap in the market: premium-quality wigs were often priced prohibitively high, while more affordable options fell short on quality. This imbalance left consumers with limited choices. Determined to address this, Ginny envisioned a brand that would bridge the gap—offering meticulously crafted wigs at a more accessible price point.

Thus, Refinedwigs was born. With a focus on exceptional quality and affordability, Refinedwigs embodies Ginny’s commitment to creating products that genuinely benefit consumers. Her unwavering belief is that beauty and confidence should be accessible to all, and she continues to lead Refinedwigs with passion, innovation, and dedication to excellence.